Kunal Shah: The Mind Behind CRED & the #Psychology of #Money 🚀

A Serial #Entrepreneur:

🔹 Kunal Shah dropped out of his MBA program in 2003–2004 while studying at SVKM's Narsee Monjee Institute of Management Studies (NMIMS) in #Mumbai. He left to pursue his entrepreneurial dreams.

🔹 Founded Freecharge in 2010, one of India’s first #digital wallet #startups, later acquired by Snapdeal for $400M (then, approx., 2672 crore, now, approx., 2800 crore) in #cash and #stock. 💰

🔹 Launched CRED in 2018, a #platform rewarding users for paying their #CreditCard bills on #time. 🏦

🔹 Known for his deep insights into behavioral economics, trust-building, and financial literacy. 📊

What Sets Him Apart?

1️⃣ Focus on #Value Creation—Instead of chasing #profits, he builds businesses around #trust and exclusivity. 🔥

2️⃣ Behavioral #Science-Driven Products—CRED isn’t just about credit card payments; it’s about #status, #rewards, and #community. 🎯

3️⃣ Strong Opinions on Startups & Economics—His X threads and podcasts are a goldmine for entrepreneurs. 🎙️

4️⃣ Kunal Shah’s Genius #Marketing Strategy 🎯📢

CRED’s marketing is nothing short of revolutionary, turning a #fintech platform into a pop culture phenomenon. Instead of traditional #advertising, Kunal Shah focused on concept-driven, #viral campaigns that sparked curiosity and conversation.

His ads aren’t just promotions—they’re hashtag#entertainment. From Rahul Dravid’s "Indiranagar ka Gunda" to Neeraj Chopra hilariously endorsing random products, CRED’s campaigns are designed to grab hashtag#attention, fuel hashtag#engagement, and make people talk. 🔥

Shah took an outstanding approach by bringing in Tanmay Bhat and his hashtag#team and other top comedians to shape CRED’s quirky, meme-worthy hashtag#branding.

The tagline "Suraksha Aur Bharosa Dono" reinforced CRED’s promise of #trust while keeping the messaging hashtag#fun, relatable, and viral-worthy.

This hashtag#bold, unconventional marketing gave CRED massive hashtag#hype and hashtag#brand recall, proving that in the digital age, great hashtag#storytelling beats big ad hashtag#budgets. 🚀

Kunal Shah key lesson? Don’t just build a hashtag#product—build a habit, a mindset, and a loyal user base. 💡