Myth: Big Discounts Are Always the Best Way to Attract Customers
Offering heavy discounts may boost short-term sales, but it can hurt long-term growth by attracting price-driven customers, hurting profit margins, and devaluing your product. Instead, focus on value-driven offers, rewards, and building loyalty. Quality and experience should drive your growth, not discounts!
Myth: Big discounts are always the best way to attract customers.
Many startups believe that offering huge discounts is the fastest way to bring in customers. While discounts may boost short-term sales, they can also hurt long-term growth if not used wisely.
Why Heavy Discounts Can Be Risky?
Price-Based Customers Lack Loyalty—They’ll switch to another brand offering bigger discounts.
Hurts Profit Margins—Lower prices can lead to unsustainable losses.
Devalues Your Product—If customers get used to discounts, they may never want to pay full price.
Better Alternatives Exist—Instead of discounts, brands build loyalty with value-driven offers, rewards, and exclusive perks.
Example: Apple rarely discounts its products, yet it has a loyal customer base. Why? Brand value > discounts.
Attract customers with quality, experience, and smart pricing—not just discounts!
